What is TTFB and why does it matter?
TTFB (Time To First Byte) is the time between a user's browser making an HTTP request and receiving the first byte of data from your server. It's crucial because it directly impacts:
- User Experience - Lower TTFB means faster page loads and happier users
- SEO Rankings - Google uses TTFB as a Core Web Vital signal
- Conversion Rates - Every 100ms improvement in TTFB can increase conversions by 1-3%
- Bounce Rates - High TTFB (>500ms) increases bounce rates significantly
Google recommends TTFB under 200ms for optimal performance. Sites exceeding 600ms TTFB often see ranking penalties.